Work

These brands highlight my experience in verbal wayfinding. Each represents a unique challenge — business model transitions, market repositioning, narrative coherence at scale. Together, they showcase the universal need for clear, compelling messaging when companies evolve.

For 30+ years, I’ve partnered with technology innovators, food systems pioneers, healthcare companies and mission-driven organizations to articulate what matters most. From hardware providers to analytics platforms, contract manufacturers to strategic partners, early-market pioneers to enterprise growth — I help companies tell new stories about themselves when their business models evolve faster than their messaging.