Purpose Revealed
All companies grow into new stories. But before stories can scale, they need landmarks. I help organizations tell new stories about themselves when their business models evolve faster than their messaging. Keeping narrative coherent — across channels, teams, AI tools and time — is the focus of my work as a brand storyteller. Word/cairn is verbal wayfinding. Purpose revealed.
Partners on the Journey, Present and Past
“If you’re going to have a story, have a big story, or none at all.”
Joseph Campbell