About

Whether your goals are close at hand or farther away, word/cairns can help define the right path forward.

For 30+ years, I’ve been a B2B/B2C copywriter and communications strategist who translates complex innovation into clear, compelling narratives. I’ve helped technology companies, healthcare innovators and mission-driven organizations articulate what matters most to their most important audiences.

My expertise centers on preventing narrative drift — ensuring core messaging stays true across every platform, variation and touchpoint. In the AI era, when content production accelerates across channels, maintaining narrative coherence becomes critical.

The word/cairns I create are dimensional and memorable, with persistent staying power. Grounded in place and time, they’re adaptable to grow with your brand. From brand voice development to executive communications and AI-integrated content strategy, I build the verbal architecture that maintains narrative integrity through business transitions and rapid growth.

Low maintenance, high output. That’s what 30+ years add up to — no drama, no hand-holding.