Purpose Revealed
I help companies tell new stories about themselves when their business models evolve faster than their messaging — maintaining narrative coherence across channels, over time and during growth.
Words are markers that keep brands moving forward. Not words alone, but the right words working in a visual context, grounded in reality. These are word/cairns — beacons of truth and clarity that point the way forward.
As a B2B/B2C copywriter and brand strategist, I prevent narrative drift in the AI era. When your company evolves faster than your narrative, I build the verbal architecture that helps stakeholders understand where you’re going. The mind selects what it sees. Word/cairns stand as vital signposts, guiding your brand towards its ultimate purpose.
Partners on the Journey, Present and Past
“If you’re going to have a story, have a big story, or none at all.”
Joseph Campbell