Purpose Revealed
Words are markers that keep brands and people moving forward. Not words alone, but the right words working hard in a visual context, grounded in the reality of time and place. These are word/cairns, beacons of truth and clarity. They point the way to horizons yet to be explored.
As a writer and brand storyteller, I provide verbal wayfinding for multi-channel marketing communications across earned, owned and paid media. The mind selects what it sees. Word/cairns stand as vital signposts, guiding your brand towards its ultimate purpose.
Partners on the Journey, Present and Past
“If you’re going to have a story, have a big story, or none at all.”
Joseph Campbell